Best Secrets I've learned from Men

Men don’t understand the female consumer.

- If you are a woman, pay attention to the brand experience.

- You might find an investing opportunity.

- I discovered Lululemon in 2013 at $35/share.

Men typically follow the crowd.

- It can pay to have a different point of view.

- Guys who followed the crowd recently in buying Bed Bath and Beyond didn’t do well.

- I shorted BBBY years ago because the stores are ALWAYS empty.

Men are more comfortable dressing alike.

- They mostly wear a blue button-down shirt.

- If you are a woman and work in a male-dominated environment, wear bright colors like red or pink.

- Everyone will remember you.

Men love to talk. Women listen.

- If you are a dad, find a way to talk about work with drama and emotions with your daughter.

- She will see your passion and better understand you and your industry.

Some men want to set up their daughters for success.

- My dad showed me how to fill out my 1040 EZ tax return when I was a teenager.

- After a few years, I started to do my own taxes. It empowered me to figure out a lot of things about money, savings and investing.

Bottomline: A thoughtful and caring father, who wants to set up his daughter for success, can be one of the best investments he will ever make.

Happy Birthday, Dad!!

If you are struggling with how to talk to your daughter(s) or if you would like to get started with learning to invest, please reach out to me!!

Your Friendly Wealth Engagement Guide,

Tiffany Kent

Tiffany@wealthengagement.com

Disclosures: Past performance is not indicative of future results. This material is not financial advice or an offer to sell any product. The information contained herein should not be considered a recommendation to purchase or sell any particular security. Forward-looking statements cannot be guaranteed.

This commentary offers generalized research, not personalized investment advice. It is for informational purposes only and does not constitute a complete description of our investment services or performance. Nothing in this commentary should be interpreted to state or imply that past results are an indication of future investment returns. All investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to consult with an investment & tax professional before implementing any investment strategy. Investing involves risk. Principal loss is possible.