He's just not that into you

When I was young and single at Harvard, I had a simple rule:

if I didn’t sense he was into me, I’d move on.

He’s just not that into you.

I didn’t waste time chasing someone who wasn’t interested. But then there were the confident guys—the ones who believed they could win me over. And sometimes, they did. Even if they weren’t who I’d initially choose for myself, I gave them a chance.

That’s how I navigated the dating world.

And eventually, I met my husband—at the right place, at the right time.

I was lucky.

Fast forward to today, I find myself navigating something else entirely: my marketing strategy.

At times, I feel like just another transaction.

There are plenty of experts out there with polished pitches and impressive credentials—people who could easily win me over.

But something shifted recently. I started digging into the economy, our market—our system.

It began with tariffs. That was the spark.

And somewhere along that rabbit hole, I found Vivian Tu, featured in a Wall Street Journal article about financial influencers.

Vivian—“your rich BFF”—makes finance feel personal and accessible.

Her videos are educational, entertaining, and undeniably relatable.

I thought, I want to do what she’s doing.

Not to be her, but to be the 52-year-old version of her—someone with wisdom, humor, and the courage to explain complex ideas through everyday stories.

She’s not reinventing the wheel. She’s just giving it a fresh spin.

That same week, I stumbled on a podcast she did with Eric Siu. And from there, I reconnected with the ideas of Seth Godin.

“Strategy,” Seth says, “is a philosophy of becoming.”

Who will we become?

Who will we serve?

And how will they help others become?

That is strategy.

Vivian says people learn best when they can see themselves in the story—when they can visualize their way through a concept.

And Seth reminds us: good marketing isn’t about persuasion.

It’s about empathy.

People don’t want to be told what to do—they want to feel understood.

I realized: I am the product.

My job isn’t to fix anyone.

It’s to show up, share ideas, and maybe help someone think a little differently.

I’m not here to solve your problem.

But I might help you see it more clearly.

Because we’re all part of the same system. And we all want the same thing:

To be seen.

To be understood.

To be treated like a person, not a transaction.

I don’t believe people want financial advice.

I believe they want help navigating a complicated world—at the right time, in the right way.

And maybe, just maybe, I can be there when that time comes.

Thanks for reading!

Tiffany Kent

Your Friendly Wealth Engagement Guide

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This commentary offers generalized research, not personalized investment advice. It is for informational purposes only and does not constitute a complete description of our investment services or performance. Nothing in this commentary should be interpreted to state or imply that past results are an indication of future investment returns. All investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to consult with an investment & tax professional before implementing any investment strategy. Investing involves risk. Principal loss is possible.